There are 22 million gardens in the UK.
We have just 6 so far in February sign up to our GrassMaster and My Lawn Food service.
It's small number 6, but huge.
What 6 things we've learnt in February.
- Free samples go to small lawns, lawns just big enough for the sample pack.
- Shipping needs to be free.
- A premium lawn care instruction service need not be price sensitive, but it needs to be clear what you get for your money.
- At the beginning we have to care more, a lot more.
- Going the extra step, or the last mile to deliver an e-commerce order changes everything.
- People buy from people, not machines.
Seems very simple, but simple is different to easy.
Cheers
Phil - Founder of All Gardening