All Gardening, the story of doing One Thing Well. Growing Fine Lawns.

All Gardening, the story of doing One Thing Well. Growing Fine Lawns.

It's the hardest thing to do.

It takes a lot of saying no.

It takes a lot of trust.

What is it? 

It's doing one thing well.

When I started All Gardening, and named the company All Gardening, it was because I thought we could do everything that your garden needs.

It seems at the time a great strategy.

A simple strategy.

I mean, what can go wrong when you say yes to everything.

Well nothing went wrong as such, but we grew fast, many would say we grew too fast.

Which left gaps.

Which left missed opportunities.

Which meant we got somethings wrong.

It was fun, don't get me wrong, it was a lot of fun.

But it wasn't easy.

I remember doing assessments till dark to keep up with the demand for assessments.

But something didn't feel right.

Rather than being experts at what we did, which was what a few of the team felt we wanted to be, we became just simply busy.

No time learn.

No time to get deeper.

No time to feel the fun and rewards of doing things well.

So a few years back I decided things had to change.

And change quickly.

I soul searched for my true reason for running All Gardening.

I search for my true passion.

I search for the one thing that I loved.

I mean I looked for the one thing I couldn't not do well.

You see I only wanted to do one thing well.

Just one thing.

Do one thing well.

It was obvious to me what it was, I think it always had been.

I was always drawn to the lawns.

92% of all gardens is lawn ( I know i've checked).

The lawn is the heart of a garden.

It's where everything happens, most of the time.

So, I thought, if I'm going to do one thing well, it needs to be focused on lawns.

Growing fine lawns.

So gradually I started to go deep on fine lawn care.

Year after year, season after season.

Just do one thing.

That's all I thought.

Lawns. fine lawns. Do one thing well.

So here we are today, it's January 2024, I do one thing well.

I grow fine lawns and help others do the same.

Saying no to most things is hard, it makes me nervous.

But doing one thing well brings me joy.

I'm an expert. I go deep.

I know that my customers know I go deep, they also know I will do more that enough, I'll do the most I can.

Few do one thing well.

But those that do, become master craftsmen and women.

Here's to doing one thing well.

Cheers

Phil 

 

 

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